AIM WEST RUN
Turn messy, human work into calm, repeatable execution.
We help founder-led businesses scale customer-facing operations without losing culture, momentum, or sanity.
30 minutes. No prep. We'll identify where execution breaks down.
"Anna brings structure and clarity to work most teams operate on by feel. She creates practical processes without overcomplicating how people actually work."- Operations Leader, Mid-Market Company
Sales | CX | Service | Leadership Systems
The problem
If this feels familiar...
- Too much depends on you
- Good work, inconsistent outcome
- Things "mostly live in people's heads"
- Growth is exposing cracks you don't have time to fix
The solution
What Aim West Run does
We work alongside owners to:- Document how work actually gets done- Clarify roles, ownership, and handoffs- Simplify decisions- Design just enough structure- Embed habits that stickNot theory. Not software-first. Practical progress.
"Anna's approach works equally well with seasoned leaders and newer managers. She improves execution without damaging culture or momentum."- Senior Manager
built from the front lines
Grounded in customer-facing reality
My background is in designing and implementing customer-facing systems — sales, onboarding, training, and service delivery — where breakdowns are most visible and most costly.Across manufacturing, construction, retail, and services, I’ve helped teams reduce friction, clarify ownership, and create more consistent experiences for both customers and employees.The result: fewer fire drills, better handoffs, and leaders who finally have space to think.
"The frameworks were immediately applicable. We walked away with clear actions to improve execution and consistency across the team."- Regional Sales Manager
Start with clarity
Not sure if systems are the answer - or if they'll break what's working?Let's find out.
For owner-operators ready to reduce chaos and regain capacity.
"This was a great use of time and money. I left more confident and better equipped to lead and execute."- Department Lead
"She creates an environment where people stay engaged, ask hard questions, and actually absorb the material. It makes change stick."- Sales Training Participant